Hello everyone! This year's fishing gear information brings you a new regulation about fishing tackle!

　　　　The Ministry of Industry and Information Technology has proposed to accelerate the development of green, intelligent and healthy multi-functional high-end products, and support key enterprises to accelerate the development and marketing of high-end ballpoint pens, smart indoor fitness equipment, leisure sports equipment, fishing tackle and other products, and promote new manufacturing models such as personalized customization. development of. Taking the opportunity of the revitalization of the "three big balls" as an opportunity, we will vigorously develop the ball for the event.

　　Taking advantage of China's successful bid to host the 2022 Winter Olympics, we will promote the development and production of ice and snow sports equipment such as ice and snow equipment and protective equipment. Strengthen the development and marketing of products such as aged fitness and rehabilitation equipment. The State Council's "National Fitness Program" will be implemented to specifically develop and produce fitness products to meet the needs of residents in cycling, hiking, hiking, swimming, and ball sports. Make full use of technologies such as "Internet +" to develop new fitness products for the whole people. Encourage production enterprises to cooperate with fitness guidance programs, sports prescription libraries and Chinese sports and fitness activities guides to promote and popularize, and actively develop innovative equipment and equipment suitable for walking, aerobics, yoga and other sports.

　　The Ministry of Industry and Information Technology requires that it focus on promoting intelligent manufacturing, promoting the integrated integration of industrial Internet, cloud computing and big data in the cultural, educational and sporting goods industry, encouraging enterprises with good basic conditions to carry out intelligent transformation, and playing the national intelligent equipment and intelligent manufacturing related industry measurement and testing center. The role of speeding up the intelligent manufacturing of hardware and software products. Encourage leading enterprises to accelerate the integration and innovation of digital workshops/smart factories, and carry out application demonstration and typical experience exchange and promotion activities in the whole industry.

　　In terms of policy measures, the Ministry of Industry and Information Technology proposed to increase financial support for technological transformation and transformation and upgrading of the cultural, educational and sporting goods industry, and support the technological transformation and equipment renewal of key enterprises with broad market prospects to improve production automation and intelligence. Encourage production enterprises to increase the proportion of direct financing. Give play to the role of finance in promoting technological innovation, promote technological innovation and transformation of enterprises, and support the development of scientific and technological innovation enterprises.

　　Implement financial policies to support the development of small and medium-sized enterprises, further expand the financing channels for small and medium-sized enterprises, and improve the credit guarantee system for small and medium-sized enterprises. Accelerate the development of financial products and services that support mass entrepreneurship and innovation. Encourage banking financial institutions to develop intangible assets pledge loans for enterprises and support brand building in the cultural, educational and sporting goods industry.

　　Further play the role of policy finance and development finance, and support financial institutions to establish internationalized R&D, production systems and brand promotion for qualified enterprises through syndicated loans, export credits, project financing and other means. Service Platform. Increase the support of export credit insurance for brand enterprises, and encourage commercial banks to actively carry out export credit insurance policy financing business according to laws and regulations.

　　(The above is from the Securities Times)

　　The following is the original policy

　　Ministry of Industry and Information Technology [2016] No. 401

　　The provinces, autonomous regions, municipalities directly under the Central Government and cities with separate plans, the industrial and information management departments of the Xinjiang Production and Construction Corps, the China National Light Industry Association, the China Culture and Education Sporting Goods Association, and the China Pen Association:

　　In order to implement "Made in China 2025", "Several Opinions of the State Council on Accelerating the Development of Sports Industry to Promote Sports Consumption", "Several Opinions of the General Office of the State Council on Establishing a Good Market Environment for the Special Action of the "Three Products" of the Consumer Goods Industry" and "Light Industry Development Plan" (2016-2020), better promote the cultural and educational sporting goods industry to actively adapt to the new normal, stabilize growth, adjust structure, improve quality and efficiency, achieve upgrade and development, meet and adapt to multi-level cultural and educational sports consumption demand, and now make the following comments .

　　I. Promote the important significance of the upgrading of the cultural, educational and sporting goods industry

　　The cultural and educational sporting goods industry covers pen products, office stationery, student stationery, paper products, art supplies, teaching supplies, ball, fishing tackle, sports equipment and accessories, training fitness equipment, outdoor sports equipment, sports protective equipment manufacturing, etc. Industry. After years of development, China has formed a complete industrial system of raw materials, parts and components, product design and production, logistics, etc., and has become a major producer, exporter and consumer of world cultural and educational sporting goods. In 2015, the number of enterprises above designated size reached 2,187, and the main business income was 326.5 billion yuan. The products were exported to more than 200 countries and regions. A number of domestic famous brands emerged, and the scale and efficiency of industrial clusters increased steadily.

　　However, compared with the world's advanced countries, the problem of China's cultural and educational sporting goods industry is not strong. The R&D and design and technological innovation of enterprises are weak, and the homogenization of products is serious; low-price competition is more common, counterfeit and shoddy products plague the low-end market and rural market, bringing product quality and safety issues; automation of production equipment and international advanced The horizontal gap is large, the degree of product processing is not high, and there is a lack of internationally renowned brands. The domestic high-end products market is mostly occupied by well-known foreign brands.

　　Therefore, effectively solving the current problems is conducive to promoting the integration of cultural and educational sporting goods industry and cultural creativity and design service industry, and increasing the added value of products; it is conducive to promoting technological innovation, product innovation and marketing model innovation, and enhancing the international competitiveness of the industry; It is conducive to expanding the supply of high-end products in cultural and educational sporting goods, meeting the needs of household consumption upgrading, and cultivating new consumption growth points.

　　Second, guiding ideology, basic principles and main objectives

　　(1) Guiding ideology

　　Fully implement the spirit of the Party's 18th and 18th Central, 4th, 5th and 6th Plenary Sessions, firmly establish and implement the development concept of innovation, coordination, green, openness and sharing, and strive to strengthen supply-side structural reform Market-oriented, innovation-driven, enterprise-oriented, with the implementation of the “three-product” strategy of increasing varieties, improving quality, and creating brands, comprehensively improving product R&D and design level, equipment automation and intelligence level and enterprise refinement The management level, further improve the standard and after-sales service system, guide and promote sports consumption, better meet the needs of consumption upgrading, and accelerate the pace of construction of cultural and educational sporting goods manufacturing power.

　　(2) Basic principles

　　-- Adhere to market leadership and government promotion. Give full play to the decisive role of the market in resource allocation, strengthen the dominant position of the market, adapt to new changes in market demand, and improve the product supply structure. Innovate government management and service methods, strengthen market supervision, and vigorously create a market environment conducive to fair competition.

　　——Insist on innovation drive and structure optimization. Accelerate the research and development and industrialization of industrial core technologies, promote the overall improvement of the technical level of the industry, support enterprises to develop products and services that meet market demand, meet the needs of consumption upgrading, and promote the industrial structure to move toward the middle and high-end.

　　——Insist on quality-oriented and brand-led. Improve the standard system, promote the industry's product safety and environmental protection standards and international advanced standards, and build an advanced quality culture, quality management and control system. Encourage enterprises to enhance their awareness of brand development, strengthen their own brand cultivation and brand management capabilities, and achieve value chain upgrade through brand building.

　　——Insist on intelligent and efficient, green development. Utilize a new generation of information technology to accelerate the transformation of the entire industrial chain, and comprehensively enhance the intelligent level of R&D, production, sales, management and service. Vigorously promote green design and manufacturing technology, strengthen the promotion and application of energy-saving and environmental protection technologies, processes and equipment, and reduce energy and resource consumption and environmental pollution in the production process.

　　(3) Main objectives

　　By 2020, the level of technology and equipment in the cultural and educational sporting goods industry has been comprehensively improved, and the “three products” special action has made positive progress, and product richness, quality satisfaction, and brand recognition have been significantly enhanced.

　　-- The ability to innovate in technology has been significantly enhanced. The research and experimental development (R&D) expenditure of the above-scale key enterprises accounted for more than 1.5% of the main business income. The enterprise-based technological innovation system was further improved, and a number of key common technologies that constrained the development of the industry were overcome.

　　-- The supply level of medium and high-end products has increased. The creative design level, technology content and added value of medium and high-end products have been significantly improved. The proportion of high-end products with green, environmental protection, novelty and health has increased steadily, and the supply of products with good safety performance, high quality, high international influence and high market recognition has been provided. The scale has increased significantly.

　　-- Product quality levels have improved significantly. More than 60% of enterprises above designated size have reached the international advanced level in production equipment and technology, and established a quality management system that is in line with international standards. The revision of a number of advanced technical standards, the development of group standards in key areas, and the ability to support the development of the industry is further enhanced.

　　-- The brand influence continues to expand. Nurturing a number of brands with strong competitive advantages in the domestic market, forming 3 to 5 advantageous brands with strong innovation capabilities and international market influence and competitiveness.

　　Third, the key tasks

　　(1) Enrich product varieties

　　Support enterprises to deeply explore consumer demand, adapt to and lead the trend of consumption upgrading, and continuously increase the variety of colors and products by design, research and development and production of “micro-innovation”. Starting from the protection of adolescents' safety and health, we have developed and designed student supplies such as writing instruments and school bags that protect vision and spine. Promote the integration of cultural and educational office supplies industry and cultural and creative services, improve product culture and added value, and accelerate the production of exquisitely designed and well-made business office supplies. Accelerate the development of green, intelligent and healthy multi-functional high-end products, support key enterprises to accelerate the development and marketing of high-end ballpoint pens, smart indoor fitness equipment, leisure sports equipment, fishing tackle and other products, and promote the development of new manufacturing modes such as personalized customization. Taking the opportunity of the revitalization of the "three big balls" as an opportunity, we will vigorously develop the ball for the event. Taking advantage of China's successful bid to host the 2022 Winter Olympics, we will promote the development and production of ice and snow sports equipment such as ice and snow equipment and protective equipment. Strengthen the development and marketing of products such as aged fitness and rehabilitation equipment. The State Council's "National Fitness Program" will be implemented to specifically develop and produce fitness products to meet the needs of residents in cycling, hiking, hiking, swimming, and ball sports. Make full use of technologies such as "Internet +" to develop new fitness products for the whole people. Encourage production enterprises to cooperate with fitness guidance programs, sports prescription libraries and Chinese sports and fitness activities guides to promote and popularize, and actively develop innovative equipment and equipment suitable for walking, aerobics, yoga and other sports.